Altron

The ALTRON Company is changing its corporate identity with a new logo after seven years, replacing the original brand.

  • A new company logo from the Najbrt studio
  • The change in corporate identity is connected to a new strategy and portfolio

The ALTRON Company is changing its corporate identity with a new logo after seven years, replacing the original logo. This change of identity builds on 25 years of the company operating on the Czech and international markets.

The new corporate identity and logo reflect changes in the portfolio of services, solutions and software development, which are more oriented to the actual needs and requirements of customers, while maintaining a link to the experience, achievements, professionalism and stability of the company on the Czech market.

“The Significant simplification of our logo supports the current trends and innovative approach, which is the key to success for companies in our field these days. The new corporate identity fully reflects our proactive approach to new technologies, for example in the area of Cloud services, the Internet of Things or effective and sophisticated solutions for datacentres,” said Milivoj Uzelac, Founder and Chairman of the Supervisory Board of ALTRON.

"Changing the logo and communication with the market, customers, experts and partners is always for the long haul. Thanks to our long-term cooperation with the studio Najbrt, who has created previous and current versions of our corporate image, we have managed to invent a modern and balanced approach that will help in the further development of ALTRON," added Jan Rezek, Marketing Director at ALTRON.

The transition to the new corporate identity and logo will be gradual and is planned throughout the year. The new concept can already be found on the company’s website and other communication channels.

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